VSCO adds video recording to VSCO Capture iOS camera app

GaryPageau ,
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VSCO has added video recording to its free VSCO Capture iOS camera app, launched in June, joining an already crowded camera app market. The new video recording functions work with the app’s 50-plus photo presets, the company said. There are new film grain capabilities, as well. Video recording resolution is capped at 1080p.

The VSCO Capture app’s new grain filter aims to emulate the look of analog film. The lab-developed film grain effect “perfectly complements” VSCO’s film-inspired filters, the company says. Users can tweak the grain filter’s effect with controls for strength, size, and color. Paid VSCO Members can combine the grain filter effect with over 40 different Film X preset filters.

VSCO Capture is free to download, but requires the user to have at least a free VSCO account. Paid memberships starting at $2.50 per month unlock additional features.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.